GREENVILLE, N.C. — Uptown Greenville is pleased to announce the addition of Courtnee McGrath as the new Events and Branding Director, which is dedicated to the revitalization of Greenville’s central business district.

McGrath has been with Uptown Greenville since 2019 serving as an intern and most recently Event Manager. In the beginning of her role as Event Manager, the COVID-19 pandemic shifted her role from in-person events to other forms of activation forcing McGrath to adapt quickly to the change.

As Events and Branding Director of Uptown Greenville, McGrath is responsible for managing multiple events including Freeboot Friday, PirateFest, the First Friday ArtWalk, and others. These events help support the cultural fabric and commercial growth of Uptown Greenville and are part of a larger effort to make Greenville an even better place to live, play, eat, shop, and invest.

A 2020 graduate of East Carolina University with a Bachelor of Science in Communication concentrating in Public Relations and minors in both Political Science and Sports Studies, McGrath has experience working with such organizations as Pirate Radio, Exercise Is Medicine on Campus, and FreshVibes.

McGrath said she is excited to work in a fast-paced position helping promote a city she loves. “Uptown Greenville works to better the city and make it a thriving environment to be enjoyed by all, whether it be shopping, eating, living or attending events,” she said.

“It was an easy decision to stay in Greenville. I consider this city my home and I love the growth and transformation I have seen since I first arrived in 2016. I am honored to be a part of its continued growth.”

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Instagram: @uptowngville