A decade before the first incarnation of Uptown Greenville, called Evergreen of Greenville, Evans Street between 4th and 5th Streets was bricked in. Greenville wasn’t alone–there was a considerable pedestrian mall movement going on in American downtowns from the 1960s-1980s. Like Greenville, many other cities realized they had not done themselves any favors.
In 1998, Uptown Greenville was a key partner in raising the $300,000 necessary to open Evans Street up to automobiles again–the step necessary, however counter-intuitive, to return foot traffic to the district. Uptown’s efforts to continue increasing success for businesses in the city’s center has not let up since–businesses are opening and growing in an area blighted not so long ago.