LUNA PIZZA SET TO OPEN JANUARY 2.
GREENVILLE, N.C. — Made-from-scratch dough, topped with locally sourced ingredients and baked in an 800-degree brick oven — Luna is set to open January 2, 2018!
“We’re trying to elevate pizza to a degree that people aren’t used to,” says owner Richard Williams. “The idea is for people to walk into the restaurant and say, ‘Wow, I can’t believe I’m in Greenville.’ We want a visit to Luna to be the best part of your day.”
To learn to make authentic pizza, Richard enrolled in the Bivero Pizza Academy in Florence, Italy and spent weeks over the summer then again in December working in Pizzeria Zero Zero, a world-class pizza restaurant in Italy. Upon his return, Williams hired an experienced restaurant manager with years in the industry.
When it comes to the pizza, Williams says it’s all about the crust and the quality of the ingredients. “We’ll have hand-crafted Neapolitan pizza cooked in under 2 minutes at 800 degrees, fresh appetizers, some lovely desserts, and a full bar. We want to use as many local products as we can in interesting ways, and we want to bring a fun and sophisticated dining experience to the people of eastern North Carolina,” he says.
The restaurant will be located at the intersection of Dickinson and Pitt streets. Although two distinct spaces, Luna will share a building with Pitt Street Brewery in a stunningly remodeled Coca-Cola bottling plant. The new restaurant retains the character of the building, with exposed brick walls, original tile, and lots of natural light.
Opening the restaurant is a chance for Williams to give back to Greenville, where he’s lived for 17 years. “People are looking for additional options for a nice night out, and with the Pitt Street Brewery going in, the theatre being redone and all the projects going in Uptown Greenville, it feels great to be part of this rebirth,” he says. “In a couple of years, Uptown Greenville is going to be the ‘magnetic true north’ of Eastern North Carolina.”