GREENVILLE, NC-  Uptown Greenville rallies consumers to shop local during the annual “Small Business Saturday” event held on November 25.

Founded by American Express and held each year on the Saturday after Thanksgiving, Small Business Saturday is an exclusive event for small retailers and other community businesses. Welcoming its eighth year, Small Business Saturday is a promotional platform for local merchants of all kinds.

“Shopping local helps small businesses thrive in the Uptown District,” said Ryan Webb, Uptown board chair. “Many retailers and restaurants will be open both days (Black Friday and Small Business Saturday).”

According to the Small Business Saturday Insights Survey, released by the National Federation of Independent Business and American Express, consumer support for independently owned businesses is increasing. In fact, North Carolina is home to over 800,000 small businesses. In 2016, 112 million consumers poured over 15 billion dollars into small businesses around the nation.

“Small Business Saturday provides people an opportunity to discover and celebrate the variety of small businesses that make their communities thrive,” said Elizabeth Rutledge, Executive Vice President, Global Advertising & Brand Management at American Express. “Beyond visiting their favorite go-to spots, shoppers say Small Business Saturday inspires them to visit places they have not been to before and would not have otherwise tried.”


Eight years after its inauguration, 90 percent of U.S. consumers report they are aware of Small Business Saturday, and among those who are aware, 82 percent say they plan to patronize a small, independently owned retailer or restaurant on November 25.

For more about Small Business Saturday, go to

Specials unique to Uptown Greenville include:


Fire American Tavern:  Black Friday and Shop Small- Buy a gift card, get $5 off your meal!

Crave: Black Friday and Shop Small- Buy a gift card and save 10%.

Sup Dogs: Bottled Sup Sauce, their signature condiment!


Sojourner: Black Friday and Small Business Saturday- 30% off storewide and gift-wrapping services.

Truly Yours: Black Friday open 9am-6pm- 30% off storewide, 50% off sale rack. Shop Small open 10am-6pm: 10% storewide, 50% off sale rack.

Purple Blossom Yoga: Black Friday- FREE Yoga class at 4:30pm. Shop Small- $40 Yogi Basics in a Jar, 15% off t-shirts, 15% off mats

Coastal Fog: Shop Small: 10% off Lee Industries floor models.

Nostalgia Newsstand: Black Friday 9am-8pm Annual Super Sale.

UBE: Black Friday- 25% off everything black. Small Business Saturday- 10% off $25 or more, 20% off $50 or more, 30% off $100 or more.

Catalog Connection: Black Friday ONLY 20% off Shelia Hoops. Black Friday and Shop Small- BOGO ½ all apparel, ½ jerseys, ½ purple and gold.

Shave on Fifth: Shop Small open 8am-5pm- free product samples with any service.

Moxie Pop: Shop Small- Girls Night Out from 6-8 pm. A soiree with organic wine tastings from around the globe and appetizers from Starlight Cafe. RSVP at $15/person.

Sup Dogs: Black Friday- Online Clothing store at 25% off with code BUNS.

East Carolina Massage: Shop Small- Buy 3 little bird soaps and get one small bar free, buy 2 or more gift certificates and receive $5 off your purchase.

Uptown Brewing Company: Shop Small- Uptown Craft and Vendor Market 12-4pm.

Jarvis Street Bottle Shop: Black Friday 12-4pm- 40% off entire store.

Emerge: Black Friday and Shop Small- 10% off total purchases of artwork. Cyber Monday- 10% off any classes and workshops online using the coupon code CYBERMON17

 Pitt Street Brewing Company: Shop Small- 10% off merchandise purchases, FREE koozie, keychain and sticker with any Growler purchase.

Jefferson’s Florist: Black Friday and Shop Small- 40% off New Growth Designs magnolia gardens, wreaths, and spray.